
BETTER COMMUNICATION MEANS BETTER CLIENTS
A clear and compelling message will unlock more business and better clients. No doubt. What’s more, those clients will be a joy to work with and will be able to afford your services. They’ll happily pay you what you ask.
CLARIFY YOUR MESSAGE | CONNECT TO THE RIGHT AUDIENCE | CONVERT MORE CLIENTS

Hello, I’m Mike.
I’m a content and email conversion copywriter. I help purpose-led businesses translate their vision and who they are into words that attract and convert.
I create stories, since the beginning of human civilisation, they’ve powered human endeavour and will continue to do so for a long time yet.
So your story matters too.
CLARIFY YOUR MESSAGE | CONNECT WITH THE RIGHT AUDIENCE | CONVERT MORE CLIENTS
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Articles
How many comments will this get?
I wonder how many people will like what I have to say? I wonder how many people will hate me if I say it?…
Let there be light
Modern offices are depressing affairs – grey, pale and more than often lacking in light. They’re full of things designed to make it more…
How to make your New Year’s resolutions finally stick
The New Year is here again, so it must be time for all that New Year, New Me stuff. And with what we’ve all…
Continue Reading How to make your New Year’s resolutions finally stick
On writing and distractions
I’ve been home alone for three days as my wife goes to help my daughter-in-law with our granddaughter. That’s given me the opportunity to…
The trouble with customer avatars
“I know what we have to do,” said Dave when he started his business. His two partners looked at him. “We have to create…
How to Define Your Brand Purpose Without Pain
Simon Sinek has a lot to answer for. Although he says he didn’t invent it, he certainly codified an entire industry based around what…
Continue Reading How to Define Your Brand Purpose Without Pain