A long time ago I did a degree in history. It was — and still is — a passion. I spent time in record offices peering at microfiche copies of documents written in the seventeenth and eighteenth …
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What if I have more than one avatar?
I was asked this yesterday after a presentation about how to create a customer avatar. It’s a common objection. And the answer is “I hope you do”. Aston Martin has 73 (and I’m not one of …
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You may be irredeemable
Conspiracy theorists, got to love them. I’m not sure they’d appreciate being a source of entertainment but they’re often so irredeemable in their blinkered wrongness, what’s left to do? I’ve been …
7 ways to cock up your website copy (and 7 ways to fix it)
Everyone’s a writer these days. Except they’re not. I’ve lost count of the number of people that have said to me over the years, “Oh, I can’t write”. Sometimes, they really can’t but sometimes …
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6 good reasons why you should still be putting letters in the post
Back in the day, before ones and zeros were invented, we used a quaint but antiquated old system to do our marketing. It involved a derivative of trees called "paper" that we used to fold up into a …
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Please don’t say “Welcome to my website”
I'm going to be straight with you. If you were my client and you wanted me to write "Welcome to my website" on your homepage, I'd sack you. On the spot. I'm out of here! Don't want to work with you …
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