I was speaking to a graphic designer recently, or rather, the owner of a graphic design agency because it was clear he had no real idea about graphic design. And even less about marketing. He did …
Continue Reading about The one most important thing your web designer needs to know →
What's the most important page on your website? It may surprise you, but most of the time it's the About. It's a pity then that so many businesses treat it as an afterthought. Once your site …
The Contact page. It's the embarrassing cousin of web pages. The page everyone knows is there but doesn't want to talk about because what is there to say? The vast majority of Contact pages …
Continue Reading about Why on Earth would you want to contact me? →
Ah, the famous USP. For the uninitiated (are there any out there?), a USP is what makes you different. Or so many people believe. But you could be different just because you're not very …
Continue Reading about A word about Unique Selling Propositions →
I lived in Rennes in Brittany back in another life. I still get news alerts from the local paper because it makes me feel connected. There was a strange incident over the weekend. Rail traffic was …
My daughter was born in France. She grew up in a bilingual environment hearing English all the time but both her mother and I spoke to her in French. She came to live with me for a few months and …
Continue Reading about Why do small businesses find it so hard to stand out from the crowd? →
