My daughter was born in France. She grew up in a bilingual environment hearing English all the time but both her mother and I spoke to her in French. She came to live with me for a few months and …
Continue Reading about Why do small businesses find it so hard to stand out from the crowd? →
What's the point of marketing? Believe it or not; that is a question people ask. I've even had someone tell me that "marketing's a con". I'll put that down to ignorance about what marketing is …
Continue Reading about People won’t remember what you do – but how you made them feel →
That's little harsh perhaps, but it's essentially true. Despite all you've done making a shiny product or service, they don't care. For now at least. All is not lost, however. They just got a …
Continue Reading about Your prospects don’t care about you →
You know that feeling of panic? You sit down to write and produce nothing but a sigh? That blank page when nothing seems to work? You daren't write anything? Happens all the time. Then, …
Continue Reading about Trying to please everyone will please no-one →
Yes, that's right, you are not your customer…. There are two things fledgeling business owners love talking about, their product or service and themselves. I can understand why - they're like new …
Continue Reading about It may come as a shock to you, but you are not your customer →
I am going to start today with a disclaimer. I love teachers. In a previous life, I was very nearly one myself. A past partner was one. I learnt French at University with a bunch of them. You …
