Copywriting services in the UK and across the world. Words that get your ideal client to say "yes"
All successful businesses have figured this out. It's the question most owners find incredibly difficult to answer when first asked. But, once they do, it completely changes their outlook. It's …
Continue Reading about What is the meaning of (your business) life? →
You know that feeling? When you want to buy something you're not sure you can afford or when you want to do something you can't justify? You make your purchase, or you do that thing with your heart …
Continue Reading about I talk to my accountability buddy every week →
So said Adolph Eichmann at his Nuremberg trial after the concentration camps of World War II. This fascinated Stanley Milgram, a psychologist at Yale University. In 1974, he conducted an experiment …
I can clearly remember (and so can my brother) being on the playing field at primary school in 1969 and hearing an almighty crash in the sky. To our untrained brains, it sounded like the Moon …
Continue Reading about Don’t miss out, sale must end Sunday →
Do you like canned laughter? Most people will tell you they don't. It sounds fake, stupid and obvious. So why then do so many comedy shows do it? Because it works. Tests have shown that …
Continue Reading about How testimonials will turbocharge your referrals →
Back in the day, as they say, Avon was (and still is in fact) one of the largest cosmetics companies in the world you've never heard of. Avon ladies (as they are called) sell a range of cosmetics …
