When you were a teenager, did you get invited to parties? Of course, you did. You had friends; you were popular. When it was your turn to have one, did you feel you had to invite them back, even …
Continue Reading about How giving things away helps you grow →
I was in a hotel bar in the Canaries. My wife and stepdaughter were with me watching a cheesy production of Moulin Rouge by the local troupe. I was getting my Spanish measure of Southern Comfort while …
Continue Reading about How to get better clients though specialising →
Many business owners are tempted to write their own copy. They think they can write in English, so “how hard can it be?” Quite hard in fact. Copywriting is not just about putting words on a …
Continue Reading about Why should I use a copywriter? Here’s just three of the reasons →
Ask copywriters anywhere in the world and they will have heard the same (wrong) assumption. A copywriter writes patents. A copywriter deals with intellectual property. I even heard a better one …
“Serial entrepreneur”. What on Earth does that mean? Does it mean someone like Richard Branson who’s had businesses over the years that have somehow formed a homogeneous unit? Or does it mean …
Continue Reading about How do I deal with all those ideas? →
The next time you’re at a loose end, you could do worse than take a look at the Clients From Hell website. It’s full of horror stories mainly from freelancers telling some of the messes they’ve got …
Continue Reading about Choose your clients? Of course you can? →
