“I know what we have to do,” said Dave when he started his business. His two partners looked at him. “We have to create a customer avatar”. The others looked at him with blank …
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Marketing advice
Simon Sinek has a lot to answer for. Although he says he didn't invent it, he certainly codified an entire industry based around what I might call "belief-based marketing" - the idea that customers …
Continue Reading about How to Define Your Brand Purpose Without Pain →
The story behind You've Got Mail was nothing new when it hit our screens in 1998. The great Nora Ephron and her sister Delia wrote the screenplay (Nora directed the film) but it drew on the 1937 …
“If a man has good corn, or wood, or boards, or pigs to sell, you will find a broad, hard beaten road to his house.” Ralph Waldo Emerson If you build it, he will come. Field of Dreams [Like many …
Continue Reading about How to work out what you are really selling →
Go on, admit it. You've had the odd nightmare client over the years - toxic people that are difficult to deal with and make your life hell. The ones you dread talking to when the phone rings or …
Continue Reading about These people will be nightmare clients, guaranteed. →
This marketing lark is easy, isn’t it? I mean, if you believe every other marketing guru out there, it must be. Apply my solution - landing page, lead magnet, emails, blah, blah, blah. So why …