“If a man has good corn, or wood, or boards, or pigs to sell, you will find a broad, hard beaten road to his house.” Ralph Waldo Emerson If you build it, he will come. Field of Dreams [Like many …
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What's the difference between a business that succeeds and one that doesn't? How it listens to its customers. "But what if it hasn't got any customers?", I hear you ask. How it listens to …
Continue Reading about What is voice of customer research and how do I do it? →
The human race has produced more words in the last ten years than in its entire history. However accurate those statistics are, it’s true that there have never been so many words so around and so …
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Many business owners are tempted to write their own copy. They think they can write in English, so “how hard can it be?” Quite hard in fact. Copywriting is not just about putting words on a …
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Ask copywriters anywhere in the world and they will have heard the same (wrong) assumption. A copywriter writes patents. A copywriter deals with intellectual property. I even heard a better one …
“Serial entrepreneur”. What on Earth does that mean? Does it mean someone like Richard Branson who’s had businesses over the years that have somehow formed a homogeneous unit? Or does it mean …
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