“I know what we have to do,” said Dave when he started his business. His two partners looked at him. “We have to create a customer avatar”. The others looked at him with blank …
Why do I need a customer avatar?
So what on earth is a customer avatar? It’s the kind of phrase you hear banded around all the time like ideal client profile or customer persona, but do you know what they mean? In a nutshell, it’s …
How to get better clients though specialising
I was in a hotel bar in the Canaries. My wife and stepdaughter were with me watching a cheesy production of Moulin Rouge by the local troupe. I was getting my Spanish measure of Southern Comfort while …
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Choose your clients? Of course you can?
The next time you’re at a loose end, you could do worse than take a look at the Clients From Hell website. It’s full of horror stories mainly from freelancers telling some of the messes they’ve got …
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Scarcity mode is no way to live
The washing machine went bang. It didn't actually go bang, that would have been messy. It lit up with a bunch of error codes, but the story wouldn't have been as good if I'd have said that. I can't …