Simon Sinek has a lot to answer for. Although he says he didn't invent it, he certainly codified an entire industry based around what I might call "belief-based marketing" - the idea that customers …
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“If a man has good corn, or wood, or boards, or pigs to sell, you will find a broad, hard beaten road to his house.” Ralph Waldo Emerson If you build it, he will come. Field of Dreams [Like many …
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Go on, admit it. You've had the odd nightmare client over the years - toxic people that are difficult to deal with and make your life hell. The ones you dread talking to when the phone rings or …
Continue Reading about These people will be nightmare clients, guaranteed. →
This marketing lark is easy, isn’t it? I mean, if you believe every other marketing guru out there, it must be. Apply my solution - landing page, lead magnet, emails, blah, blah, blah. So why …
People are busy. As soon as the alarm goes off, their heads are crammed full of stuff. What was that report due today? Will I have time to get to the gym later? And Little Johnny can’t …
It’s probably too late to stake that claim, but I’m serious. When I was in my early teens -13 or 14 - I invented a football league made up of imaginary teams from towns in the local …
