Do you remember the clarion call of the ice cream van? That wonky Greensleeves theme that could only provoke a Pavlovian “I need ice cream, I need ice cream” response in any self-respecting 9-year …
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I'm old enough to remember both morning and evening newspapers. And the post coming twice a day - and also once on a Sunday. Some towns had different coloured newspapers - blue, green, …
So what on earth is a customer avatar? It’s the kind of phrase you hear banded around all the time like ideal client profile or customer persona, but do you know what they mean? In a nutshell, it’s …
A long time ago I did a degree in history. It was — and still is — a passion. I spent time in record offices peering at microfiche copies of documents written in the seventeenth and eighteenth …
I was asked this yesterday after a presentation about how to create a customer avatar. It’s a common objection. And the answer is “I hope you do”. Aston Martin has 73 (and I’m not one of …
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Conspiracy theorists, got to love them. I’m not sure they’d appreciate being a source of entertainment but they’re often so irredeemable in their blinkered wrongness, what’s left to do? I’ve been …
