Back in the day, before ones and zeros were invented, we used a quaint but antiquated old system to do our marketing. It involved a derivative of trees called "paper" that we used to fold up into a …
Continue Reading about 6 good reasons why you should still be putting letters in the post →
I lived in Rennes in Brittany back in another life. I still get news alerts from the local paper because it makes me feel connected. There was a strange incident over the weekend. Rail traffic was …
My daughter was born in France. She grew up in a bilingual environment hearing English all the time but both her mother and I spoke to her in French. She came to live with me for a few months and …
Continue Reading about Why do small businesses find it so hard to stand out from the crowd? →
What's the point of marketing? Believe it or not; that is a question people ask. I've even had someone tell me that "marketing's a con". I'll put that down to ignorance about what marketing is …
Continue Reading about People won’t remember what you do – but how you made them feel →
That's little harsh perhaps, but it's essentially true. Despite all you've done making a shiny product or service, they don't care. For now at least. All is not lost, however. They just got a …
Continue Reading about Your prospects don’t care about you →
You know that feeling of panic? You sit down to write and produce nothing but a sigh? That blank page when nothing seems to work? You daren't write anything? Happens all the time. Then, …
Continue Reading about Trying to please everyone will please no-one →
