Everyone’s a writer these days. Except they’re not. I’ve lost count of the number of people that have said to me over the years, “Oh, I can’t write”. Sometimes, they really can’t but sometimes …
Continue Reading about 7 ways to cock up your website copy (and 7 ways to fix it) →
I'm going to be straight with you. If you were my client and you wanted me to write "Welcome to my website" on your homepage, I'd sack you. On the spot. I'm out of here! Don't want to work with you …
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I was speaking to a graphic designer recently, or rather, the owner of a graphic design agency because it was clear he had no real idea about graphic design. And even less about marketing. He did …
Continue Reading about The one most important thing your web designer needs to know →
What's the most important page on your website? It may surprise you, but most of the time it's the About. It's a pity then that so many businesses treat it as an afterthought. Once your site …
The Contact page. It's the embarrassing cousin of web pages. The page everyone knows is there but doesn't want to talk about because what is there to say? The vast majority of Contact pages …
Continue Reading about Why on Earth would you want to contact me? →
Ah, the famous USP. For the uninitiated (are there any out there?), a USP is what makes you different. Or so many people believe. But you could be different just because you're not very …
Continue Reading about A word about Unique Selling Propositions →
