I’m old enough to remember both morning and evening newspapers.
And the post coming twice a day - and also once on a Sunday.
Some towns had different coloured newspapers - blue, green, yellow - on a Saturday evening just for the football results.
News programmes on the TV were big set pieces, 6 and 9 or 10 in the evening (or 8 when I lived in France).
Nothing was “on-demand”, you had to wait for the allotted time to get your fix.
It did make avoiding the football results easier but in the last twenty years or so, all that has come crashing down.
The postman only calls once - and never on Sunday - and the evening newspaper is almost a thing of the past.
But at the same time, our TV channels and social media blast out “news” all day long.
There’s just as much news and a lot more talking about it.
Every man and his dog thinks his “opinion” is valid.
It’s like a menu with too many dishes.
A toy shop with too many toys.
A garden with too many gnomes (I made that one up, one gnome is too many).
Our brains can only concentrate on one thing at a time.
Multitasking is a myth.
Your people are looking for simple solutions. One thing at a time.
Too much choice is a bad thing. It blows their minds.
Apply the rule of one.
Your marketing will be better for it.
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