You may be irredeemable

Conspiracy theorists, got to love them.

I’m not sure they’d appreciate being a source of entertainment but they’re often so irredeemable in their blinkered wrongness, what’s left to do?

I’ve been doing some research for a longer article and (shh – don’t mention it) my book and I’ve come up with some corkers.

Forget flat earthers, Moon landing deniers or JFK theorists of all stripes, they’re just so mainstream.

Check out this motley crew:

1. The sinking of the Titanic was planned
2. Willy Wonka is the childrens’ version of Saw
3. The Denver International Airport is a hub for the Illuminati
4. The Earth is hollow, and other populations live inside its core
5. The fluoride found in tap water makes us more obedient so the government can control us
6. Barack Obama could control the weather
7. Saddam Hussein had a Stargate (I love the idea, but we haven’t confirmed the existence of wormholes yet)
8. The Large Hadron Collider is a device for awakening an Egyptian god (some people really have been watching too much Stargate SG-1)
9. The moon doesn’t exist
10. Finland doesn’t exist either
11. An elite cohort of reptiles rule the earth, and Justin Bieber is among them
12. Queen Elizabeth is a cannibal (what?)
13. The ice bucket challenge was really a Satanic ritual
14. NASA knows about a second sun, and they’ve hidden it from us
15. Michelle Obama is a man and murdered Joan Rivers
16. (My favourite) The Beatles never existed

Before we laugh at them too much, conspiracy theories are the extreme end of something called confirmation bias. That’s the tendency we all have to interpret facts and events on the basis of our own beliefs and prejudices.

So if you believe the government knows about little green men but is hiding it from you or that the world is flat for that matter, there’s no amount of evidence that will convince you of the contrary.

It’s the same for less outlandish things like self-limiting beliefs. The kind your customers have.

Your customers might believe:

• What you’re selling doesn’t exist
• That you’d be too expensive for them
• There’s no solution to their problem

We all have long-held beliefs about our lives that are probably not true.

Your role is to help your customers change their minds. It’s also to know them like the back of your hand. But that takes work.

Help is at hand, I’ve come up with a workbook that will help you identify your customers’ self-limiting beliefs and how you can help them get over them.

Download it here

You’ll build a customer profile and a marketing message that will have prospects battering down your door if you do it right.

But if you actually believe the Queen is a cannibal, this won’t help you. In fact, nothing will.